Markov-process model

Markov-process model
т. вер. модель марковского процесса (модель, позволяющая предсказать будущее состояние системы исходя из текущего состояния системы и предположения о том, что вероятность каждого возможного состояния системы подчиняется процессу Маркова; в маркетинге данная модель может использоваться, напр., как модель определения приверженности торговой марке, позволяющая прогнозировать будущую долю рынка на основе текущих показателей покупок)
See:

Англо-русский экономический словарь.

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